© 2012 neeelz GM_800

GM: Windows of Opportunity

General Motors’ R&D departement asked students from the FUTURE lab at the Bezalel Academy of Art and Design in Israel to make car backseats more fun. The task was to get kids and adults beyond gameboys or DVD players to have a richer and more interactive experience while on road trips.
The so called ‘Windows of Opportunity’ turnes car windows into interactive displays that can respond to things like vehicle speed or location to augment the real-world view with an interactive environment.

Via Creativity Online